Scrypt mining FPGA? Could such a thing be real?

I received a link earlier today from KryptoKoolio recommending I take a look into this:

http://www.cryptoindustries.com

The company promises to be soon producing a scrypt FPGA that can do 1000 Khash at 150 watts/hr. this would be significantly more energy efficient than the current GPU mining setups that are around 1/watt per khash.

Keep an eye on it!